Car Brand Loyalty is on the Rise: Are You Loyal?…

Posted on by Defensive Driving | in Defensive Driving Tips

When you go out to eat at your favorite restaurant, do you usually order your favorite dish because you know you will love it, or do you take a risk and try something new? Most people stick with what they know because it is a safe bet. After all, why would you want to risk your money on a meal that may be subpar? It appears that the same is true when it comes to purchasing a car. According to Fox Business, 51.5% of people are now loyal to their car brand when purchasing a new car.

What makes them loyal?

When people purchase a brand they have already known, they know what they are going to get. There is a lot less of a risk involved, which is especially important since so much money is being spent. They know that the brand is reliable. They know it gets good gas mileage. They know the customer service they receive is going to be stellar.

But companies are doing even more to ensure brand loyalty.

Car companies know how important loyal customers are. It costs them way less money to keep a customer than it does to try to lure someone away from a brand they already trust. That is why they are going out of their way to keep these customers. They do so by offering loyal customer financing rates or cash back offers just for previous clients.

What companies have the most loyal customers?

If you have ever owned a Ford, Toyota, or Honda, it is probably no surprise that these brands have the most loyal customers, coming in with 65.1%, 58.5%, and 57%, respectively. However, what may be surprising is the huge jump that Porsche and Cadillac made this year. Porsche increased their loyal customers by 9.5%, and Cadillac had an 8.3% increase. It’s clear these brands are doing something right.

How can I use this to my benefit?

When it comes time for you to buy a car, use your loyalty as a negotiating point. The company will do almost anything it takes to keep you as a customer. If you really feel the need to switch, chances are another brand will even match these incentives to tempt you to make the plunge away from your allegiance.

|

Customer Reviews

Defensivedriving.com has a ShopperApproved rating of 4.6 based on 131069 ratings and reviews.

YUNFENG WANG united states
very good
Jesus Quiroga united states
Very easy to work with.
Tricia Gallegos None, united states
Great
Shantina Jobe Polk None, united states
So far user friendly!!!
David Hester None, united states
It has been quick and easy
Gerald Parks united states
It was an easy way to meet the requirements.
Benselado Garcia Texas, united states
Timely
John Burrough united states
It's fine thanks
Guadalupe Rubio None, united states
Easy
Daniel Duran None, united states
good
Hayden Pool None, united states
Super easy
Julia Stryker None, united states
easy registration
Daniel Rivera None, united states
good
Jericho Concepcion None, united states
Simple and easy. Would definitely recommend to anyone needing a defensive driving course.
Lynn TX, United States
Ease of registration. Registration was quick and easy.....no problems whatsoever. I'm halfway through the course and like the format. The information being provided is very comprehensive and much more than my little brain can handle at times.
See all reviews on shopperApproved.com
Why DefensiveDriving.com
  • 20 Years in Business
  • Over 2 Million Customers Served
  • Highest Possible Better Business Bureau Rating
  • Award Winning Course