Car Brand Loyalty is on the Rise: Are You Loyal?…

Posted on by Defensive Driving | in Defensive Driving Tips

When you go out to eat at your favorite restaurant, do you usually order your favorite dish because you know you will love it, or do you take a risk and try something new? Most people stick with what they know because it is a safe bet. After all, why would you want to risk your money on a meal that may be subpar? It appears that the same is true when it comes to purchasing a car. According to Fox Business, 51.5% of people are now loyal to their car brand when purchasing a new car.

What makes them loyal?

When people purchase a brand they have already known, they know what they are going to get. There is a lot less of a risk involved, which is especially important since so much money is being spent. They know that the brand is reliable. They know it gets good gas mileage. They know the customer service they receive is going to be stellar.

untitled (1)

But companies are doing even more to ensure brand loyalty.

Car companies know how important loyal customers are. It costs them way less money to keep a customer than it does to try to lure someone away from a brand they already trust. That is why they are going out of their way to keep these customers. They do so by offering loyal customer financing rates or cash back offers just for previous clients.

What companies have the most loyal customers?

If you have ever owned a Ford, Toyota, or Honda, it is probably no surprise that these brands have the most loyal customers, coming in with 65.1%, 58.5%, and 57%, respectively. However, what may be surprising is the huge jump that Porsche and Cadillac made this year. Porsche increased their loyal customers by 9.5%, and Cadillac had an 8.3% increase. It’s clear these brands are doing something right.

How can I use this to my benefit?

When it comes time for you to buy a car, use your loyalty as a negotiating point. The company will do almost anything it takes to keep you as a customer. If you really feel the need to switch, chances are another brand will even match these incentives to tempt you to make the plunge away from your allegiance.

|

Customer Reviews

Defensivedriving.com has a ShopperApproved rating of 4.7 based on 112331 ratings and reviews.

Krizzia Raffield united states
Great
Tracie Comeaux TX, United States
quick and easy
Karen Sandoval Lopez None, united states
Really easy
Ardit Ajro None, united states
Loving it
Jackson Bass None, united states
great service
Feby Mathew None, united states
Great
tom g united states
quick and easy
Jim Robles Texas, united states
Quick
Sherie Spellman TX, United States
easy to navigate
Justin Haschke None, united states
easy
Alberto Padron None, united states
Quick & efficient
Nathan Mattox None, united states
Easy
Mayra Estrada None, united states
Great
Nemecio Gonzalez Texas, united states
Easy and simple process to register
Samantha Cruz TX, united states
Super easy to sign up and videos are very informative
Angie Horany None, united states
Quick and easy
Cameron Wilson None, united states
Quick and easy
Spencer Canniff None, united states
This website is the best there is, it is very well detailed about everything!
See all reviews on shopperApproved.com
Why DefensiveDriving.com
  • 20 Years in Business
  • Over 2 Million Customers Served
  • Highest Possible Better Business Bureau Rating
  • Award Winning Course