Car Brand Loyalty is on the Rise: Are You Loyal?…

Posted on by Defensive Driving Team | in Defensive Driving Tips

When you go out to eat at your favorite restaurant, do you usually order your favorite dish because you know you will love it, or do you take a risk and try something new? Most people stick with what they know because it is a safe bet. After all, why would you want to risk your money on a meal that may be subpar? It appears that the same is true when it comes to purchasing a car. According to Fox Business, 51.5% of people are now loyal to their car brand when purchasing a new car.

What makes them loyal?

When people purchase a brand they have already known, they know what they are going to get. There is a lot less of a risk involved, which is especially important since so much money is being spent. They know that the brand is reliable. They know it gets good gas mileage. They know the customer service they receive is going to be stellar.

untitled (1)

But companies are doing even more to ensure brand loyalty.

Car companies know how important loyal customers are. It costs them way less money to keep a customer than it does to try to lure someone away from a brand they already trust. That is why they are going out of their way to keep these customers. They do so by offering loyal customer financing rates or cash back offers just for previous clients.

What companies have the most loyal customers?

If you have ever owned a Ford, Toyota, or Honda, it is probably no surprise that these brands have the most loyal customers, coming in with 65.1%, 58.5%, and 57%, respectively. However, what may be surprising is the huge jump that Porsche and Cadillac made this year. Porsche increased their loyal customers by 9.5%, and Cadillac had an 8.3% increase. It’s clear these brands are doing something right.

How can I use this to my benefit?

When it comes time for you to buy a car, use your loyalty as a negotiating point. The company will do almost anything it takes to keep you as a customer. If you really feel the need to switch, chances are another brand will even match these incentives to tempt you to make the plunge away from your allegiance.

|

Customer Reviews

Defensivedriving.com has a ShopperApproved rating of 4.7 based on 81173 ratings and reviews.

Mike TX, United States
Easy to do
David TX, United States
Video options save a lot of time
Erica
Easy so far. I like the options
Fernando
sign up process is quick and simple!
Caleb
Over all it’s been very easy to deal with. So thanks
hunter
easy set up
James
Easy and fast to sign up for.
Octavio TX, United States
I enjoyed the intuitive ease of use.
Laura
Simple and convenient.
Brooke
Easy to use
Maria
user friendly
CLAIRE
Quick and to the point!
jaiden
quick and easy
James
Easy website use
Derek TX, United States
simple and fast
Aaron TX, United States
Two thumbs up!!!
Hope United States
Easy process
Lindsay
easy and self explanatory
Jere
Great
Garrett
Clear and simple explanations of the differences between the video and text course. Quick and straightforward registration and payment process.
Francisco
best price
Nicholas
Awesome!
Allyson
Quick and easy registration
Ty
Very Easy to Register
Crystal
Very clear and easy to follow
James
quick
John United States
It's a good resource
Haley TX, United States
It was simple, and easy to get my ticket from going on my record!
Bonnita United States
Great website
Baylee TX, United States
It's easy and self-explanatory
Amanda
Easy to use
johnny
very professional
stephen
Easy to find and to work with. Site is very good.
Allen
easy and fast
Timothy
Very Good!!
Michelle
Wonderful course
See all reviews on shopperApproved.com
Why DefensiveDriving.com
  • 20 Years in Business
  • Over 2 Million Customers Served
  • Highest Possible Better Business Bureau Rating
  • Award Winning Course