Genius YouTube Video Has a Hidden Car Crash Easter Egg

Posted on by Defensive Driving | in Crash & Burn: Life in the Fastlane, Defensive Driving Online, Driving Distractions, news, Speed

 
Screen Shot 2015-04-30 at 4.11.34 PM
 
There are a lot of advertisements out there that are designed to prevent people from driving recklessly, and their purpose is a noble one. However, when there are so many similar ads, the internet quickly becomes oversaturated and it is hard to make people pay attention. This means that when someone comes up with a truly unique idea it is all the more refreshing.

That’s what ad agency BBDO Russia did when they created a clever YouTube video, entitled “Most Terrible Fatal Car Crash Ever.” Modeled after popular Russian dash-cam videos, the viewer expects a dramatic car crash, only to sit through 10 minutes of regular driving footage. But here’s the catch: if you skip through the footage, you will see the crash, followed by the tagline “Don’t Rush” and the logo of an insurance company.

The thinking behind the ad is that many people tend to skip ahead in crash videos to see the “good part,” but the motion of fast forwarding echoes the act of speeding ahead in traffic, and the viewer faces the consequences. It’s a clever ad, with an important message; watch it below!
 

 

|

Customer Reviews

Defensivedriving.com has a ShopperApproved rating of 4.7 based on 90203 ratings and reviews.

Roberto TX, United States
Registration was easy, and the completion of the course was simple. Definitely recommend taking this course.
Anne-Marie
Easy to do. Easy to understand
Nada
Fast and efficient
Kathleen
It was wonderful and super easy!!
Pete
Quick and easy process.
David
Simple and straight forward
Ralph
Easy to navigate
Loni TX, United States
Quick and easy sign up
Hannah United States
It's an easy to use program.
Jose United States
Easy and fast
Dorelia
Quick and easy
Jerry
Too Easy!
Adam
Easy to use.
Christy United States
Very easy and explained things well.
Karla TX, United States
Loving that this is offered online!
Elyssia TX, United States
Super easy to sign up! Hassle free.
Alejandro TX, United States
Great course
Ricardo
Easy!
Maria
Very good experience.
Ayesha
Quick and easy.
Mario United States
Excellent
Martha TX, United States
DefensiveDriving.com is super user-friendly, affordable, and very convenient. I recommend it to anyone.
genesis TX, United States
great customer service
Samantha
Registration and payment is fast and easy.
Joe TX, United States
Very easy to use and full of interesting information.
John
Information is direct and concise
Pilar
Easy to use
See all reviews on shopperApproved.com
Why DefensiveDriving.com
  • 20 Years in Business
  • Over 2 Million Customers Served
  • Highest Possible Better Business Bureau Rating
  • Award Winning Course