Genius YouTube Video Has a Hidden Car Crash Easter Egg

Posted on by Defensive Driving | in Crash & Burn: Life in the Fastlane, Defensive Driving Online, Driving Distractions, news, Speed

 
Screen Shot 2015-04-30 at 4.11.34 PM
 
There are a lot of advertisements out there that are designed to prevent people from driving recklessly, and their purpose is a noble one. However, when there are so many similar ads, the internet quickly becomes oversaturated and it is hard to make people pay attention. This means that when someone comes up with a truly unique idea it is all the more refreshing.

That’s what ad agency BBDO Russia did when they created a clever YouTube video, entitled “Most Terrible Fatal Car Crash Ever.” Modeled after popular Russian dash-cam videos, the viewer expects a dramatic car crash, only to sit through 10 minutes of regular driving footage. But here’s the catch: if you skip through the footage, you will see the crash, followed by the tagline “Don’t Rush” and the logo of an insurance company.

The thinking behind the ad is that many people tend to skip ahead in crash videos to see the “good part,” but the motion of fast forwarding echoes the act of speeding ahead in traffic, and the viewer faces the consequences. It’s a clever ad, with an important message; watch it below!
 

 

|

Customer Reviews

Defensivedriving.com has a ShopperApproved rating of 4.7 based on 120421 ratings and reviews.

Emma Rud TX, United States
it's been easy and nice to work through. the videos can be engaging and customer services and support work well and help quickly.
jacob staley None, united states
GOOD
E.S. TX, United States
Everything's great.
Ricardo De La Rosa Texas, united states
It's the best
Chi Edwards Texas, united states
nice website, easy to manuever
Alana Oldenburg None, united states
Easy and straightforward
JOSEPH OTILE None, united states
convenient
Randall Visentine None, united states
Always my go-to!
Carolyn Jacobs None, united states
Defensive Driving Course for myself is what I need and very helpful to sign up for myself.
willie thompson None, united states
GOOD OVERALL EXPERIENCE
RMags Texas, united states
easy to navigate
Gemma Parmar TX, united states
It was simple
Nurudeen Solabi united states
Very easy and straightforward process
Rafael Arreola Ocampo None, united states
Fast and easy registration
Jeramy Norsworthy None, united states
great
George Miller None, united states
Easy to Register
DOROTHY MATHIS None, united states
Quick and easy!!!!
Deysi Mora Herevia None, united states
Quick and easy
Esai Cervantes None, united states
Easy and quick
Omar Guerrero Texas, united states
easy to register
Victor Rincon Texas, united states
Easy to use
Amanda Clark Texas, united states
Easy Access
Mustafa Al-Baidhani
Smooth process
Tyler Solis None, united states
Quick and easy
sean TX, United States
Videos are easy to watch.
Jose Sandoval None, mexico
Best
William Pacheco None, united states
Very Helpful
Jonathon Burns None, united states
nice and easy
See all reviews on shopperApproved.com
Why DefensiveDriving.com
  • 20 Years in Business
  • Over 2 Million Customers Served
  • Highest Possible Better Business Bureau Rating
  • Award Winning Course