Unique Ways Cities are Fighting Drunk Driving this New Year’s Eve

New Year’s Eve is a time of celebration, fresh starts, and looking to the future. But it is also the worst day of the year for drunk driving, with hundreds of deaths on this day each year. We are all responsible for making sure that we do not add to this serious problem this New Year’s Eve, by taking measures to make sure that we are not involved in drunk driving incidents, but there are also a number of people in cities across the world who are taking unique approaches to preventing drunk driving. Here are some of the most original and interesting ways that people are preventing drunk driving through…

through napkins

A group in Sioux City, Iowa is handing out 36,000 bright yellow napkins in the nights leading up to the new year. It might seem like an odd thing to hand out, but these napkins will each be printed with a message that reads, “friends do whatever it takes to stop friends from driving drunk.”

through donations

There has been a fair amount of controversy surrounding the decision by certain ride-sharing companies choosing to hike their prices for the holiday, but there is also some good news that has come out of it. Two of the most popular ride-sharing services in the United States are pairing up with Mothers Against Drunk Driving (MADD) to give one dollar per ride to the organization.

through red ribbons

Speaking of MADD, the anti-drunk driving organization will once again be tying red ribbons on vehicles to remind people to celebrate responsibly this year. It is something that they have been doing for the past 27 years, and also comes with a reminder to drive safely and stay sober.

through red roses

Across the globe in Mumbai, India, police are taking a different tact this New Year’s Eve. Rather than warning against drunk driving–or rather, as well as warning against it–they are rewarding people who do not get behind the wheel while intoxicated. They are doing this by handing out red roses, how nice!

Whether you are in one of these cities, or celebrating somewhere else, be sure to drive safe this holiday, and if you have had anything to drink, don’t get behind the wheel!